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Anua is one of the popular minimalist Korean skincare brands, recognized for its motto “Less is more.” The brand focuses on natural, gentle, and skin-friendly ingredients, especially suitable for sensitive skin. Its products are designed with simple yet effective formulations that provide real results without unnecessary complexity.

Anua believes that skincare shouldn’t be complicated or heavy. By using natural ingredients like Heartleaf extract, the brand helps soothe the skin, maintain oil and moisture balance, and promote a clear, healthy complexion.

Anua Products

1. Anua Heartleaf Cleansing Oil – 200 ml

A gentle and effective cleansing oil that removes makeup, impurities, and excess oil while helping to minimize pores.
Features:

• Contains Heartleaf extract to soothe and balance the skin
• Deep cleansing without drying
• Suitable for all skin types, especially sensitive and combination skin
• Helps control oil and acne
• Free from alcohol, parabens, and synthetic fragrances

2. Anua Heartleaf 77% Soothing Toner – 250 ml

A mild toner with 77% Heartleaf extract to calm the skin, reduce inflammation, and maintain pH balance.
Features:

• Lightweight hydration with fast absorption
• Reduces redness and irritation
• Suitable for daily use
• Helps control sebum (oil) production
• Free from alcohol, artificial fragrances, and harmful ingredients

Key Features of Anua

✅ Minimalist and natural formulations
✅ Suitable for sensitive and acne-prone skin
✅ Focus on plant-based ingredients like Heartleaf and Centella
✅ Free from skin irritants
✅ Simple, eco-friendly design and cruelty-free

Anua Brand Slogan

“More simplicity, more genuine skincare.”